Legendary rock band Foo Fighters performed at the 2019 Super Saturday Night, which was held in Atlanta, GA on Super Bowl Eve. Bart Peters and Big Branch Productions produced the livestream & live broadcast as well as the event’s brand activations.
Foo Fighters were deeply involved in the experiential elements of Super Saturday Night including loaning special memorabilia like their Grammys and the throne Dave Grohl used when he broke his leg on tour. Merging QR technology with onsite activations, guests participated in multiple experiences inspired by the band's promo video.
It was an authentic fan-based experience that lived both at the event and online.